Chris Chopik’s recent interview with Joanne McCallum for Real Estate Magazine has now been published. In the article Chris writes:

At this years’ Ontario Association of Architects annual conference, the opening plenary focused on valuing zero carbon emissions and net zero energy in buildings. Experts discussed at length the role of architecture and design in building and valuing low-emission energy-efficient buildings.

This one-on-one interview took me to Hamilton and a conversation with Joanne McCallum, architect and CEO at mcCallumSather. “Sustainable design has been considered as ‘additive’… that you have to add money to do it….and that is just not true,” she says.